Foreverland
- €350,000
- Massimo Sabatani
- Capital Raised: €6,000,000
Foreverland, founded in 2023 by Massimo Sabatini, Giuseppe D’Alessandro, Riccardo Bottiroli, and Massimo Brochetta, develops next-generation chocolate alternatives using carob, an underutilized yet climate-resilient Mediterranean crop. With Italy ranking among the world’s top carob producers, Foreverland leverages this abundant resource to create sustainable, allergen-free, and caffeine-free chocolate products that replicate cocoa’s taste and functionality.
Their flagship ingredient, Choruba, is produced through a proprietary, patent-pending process using oats and other gluten-free grains to deliver a rich, creamy chocolate alternative that is 100% plant-based and free from top allergens. The company’s strategy combines a B2B food-ingredient approach—supplying Choruba to foodservice, confectionery, and industrial players—with a satellite B2C line for consumer insight and brand validation.
Problem they solve
- Cocoa price volatility has shifted from cyclical to structural. Manufacturers are increasingly integrating long-term hedging and diversification strategies rather than short-term mitigation measures.
- LCA estimate cocoa powder emissions in the range of 15–20 kg CO₂e per kilogram, depending on land-use change assumptions. Deforestation-linked cocoa can carry even higher embedded emissions.
- Regulatory tightening in the European Union and other developed markets constrains traditional supply expansion routes and increases compliance complexity.
Why we believe
- The partnership with an industrial manufacturer provides immediate industrial validation, confirming that Foreverland’s concentrate can be processed using existing chocolate and compound infrastructure without material technical barriers.
- Foreverland combines internal pilot infrastructure, enabling capacity scaling without heavy upfront capex. The production model relies on widely available European carob supply and standard roasting, fermentation, and blending technologies, reducing reliance on exotic inputs or highly specialized bioreactors.
- Foreverland’s positioning — offering taste proximity while reducing supply-chain distance and dependency on tropical cocoa — aligns directly with the macro drivers.
Investors
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Entrepreneurs
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