Heura Foods, founded in 2017, in a co-working office in the center of Barcelona, in the heart of the Mediterranean. It was created as a social mission-turned-business which would empower people to change the current food system to a more sustainable, healthy, and nutritious one. They are making plant-based meat from high-protein and GMO-free legumes, in flour form and mixing it with best ingredients known to their Mediterranean heritage like extra virgin olive oil, spices (thyme, basil, cumin, and more) and other natural ingredients.
Good Rebel Tech (their proprietary platform) is an intellectually protected platform, which unites the tech projects that bring competitive advantage towards category challenges: superior taste and nutritional density at lower COGs. The technologies they work on, include High Moisture Extrusion Technology, which enables them to create clean label long fibers structures (Alt. chicken), structuring and solidifying extra virgin olive oil to behave as a saturated fat analogue bringing the juiciness of traditional meat with 85% less of saturated fat, and evolving food design to improve the UX (User Experience) trough process-controlled microstructure design.
Problem they solve
- Nutrition is the top-most priority for Heura and hence their strategy revolves around an efficient & scalable business model leveraging on more than a brand and breakthrough technology.
- Their GRT tackles the lack of scientific understanding of ingredients interactions for formulation and desired sensory.
- Replacing additives in food formulation to promote familiar and healthier foods along-with impact positive and scalable value chains, and drastically reducing COGS.
Why we believe
- Heura Foods is an international multi segment company with +€30M Run rate and have raised +€32M of capital. Heura has highest MS in Europe in their category and leading the Spanish market with 25% MS. Also, their repeat rate is highest in the category with +50% (Higher than Impossible Foods).
- Multiple IPs already in place and their proprietary Rocket technology, which is highly appreciated in the sector.
- Team with a background of social mission driven entrepreneurs & focus on high protein content in Food alternative. Worldwide retailers include Carrefour, Auchan, Aldi, Waitrose, Monoprix & Food Service POS.
Want to join us on our mission to fight climate change through Agri-Food revolution and discuss our value proposition?
We know taking the next big step is never easy, but if the goals are mutual, things do fall into place. Let’s discuss your idea!