Earth Data

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Increasing World Population (in Billions)

Growing population at such a staggering rate can be seen as the root cause of many problems arising today or threaten to arise in near future. The population is expected to rise by 25% from 7.8 Billion in 2020 to 9.7 Billion in 2050, a rate which is highly unprecedented when compared with survival drivers like arable land, natural resources, etc.

CO2 emissions (K gigatonnes CO2 equivalent/yr)

In the time of crisis, when the world comes at a stop the CO2 emissions goes down (like in 2008 & 2019 Covid), but as soon as things get back to normal, those emissions starts increasing multifold. As we all know, CO2 acts as a greenhouse gas and can absorb & emit infrared radiation. The constant check to keep CO2 emissions at lowest, is one of the major driver in dealing with the climate change.

Per Capita Meat production (Kg/Y)

Production of a single ounce of meat requires significant amount of natural resources and also has to handle the methane gas emission from Cows (20% of total methane gas emission). Reduced per capita meat production, between 2018 & 2020, a decline of about 5.7% was likely because of an outbreak of African swine fever in China that reduced the pork supply.

Ruminant Livestock Numbers (billion individuals)

Never have we seen the world ruminant livestock numbers soaring past 4 billion, which represents much more mass than all human and animals combined. We can agree that although these are important source of protein & livelihood, but they are also a significant contributor to environmental challenges like methane and CO2 emissions, deforestation & water usage.

Global Monthly Mean CH4 (CH4 ppb)

One of the most dangerous GHG, Methane, set new year-to-date records for atmospheric concentration for years 2020 and 2021. Methane traps 86 times more heat in the atmosphere that CO2 and 20% of planet warning can be contributed to Methane. All five of the hottest years on record has happened since 2015, which shows the direct relation between the earth's temperature & GHGs.

Global tree cover loss (MHa/Y)

World lost 1.6 million hectares of undisturbed forest land last year (2020), up 7% of 2019, according to the Global Forest Watch. Losses in the tropics have now increased for two years in a row, driven mostly by forest clearance for agriculture. The EU and UK government are considering using trade deals and regulations to apply pressure on countries such as Brazil (most forest loss in 2019-2020) to curb deforestation.

Energy Consumption (Exajoules/yr)

Fossil fuel energy consumption has decreased since 2019 (COVID-19). However, these declines appear to be transient and projected to rise again from 2021. Conversely, solar and wind power consumption increased by 57% from 2018 to 2021, but it's still 19 times lower than fossil fuel. Although we can see the increasing trend in Solar/Wind energy, the rate of increase for other conventional fossil fuels energy sources is comparatively higher.

Heura Foods

ES Food-Tech
  • €1,500,000
  • Marc Coloma
  • Capital Raised: €4.9 Million

Heura Foods, founded in 2017, in a co-working office in the center of Barcelona, in the heart of the Mediterranean. It was created as a social mission-turned-business which would empower people to change the current food system to a more sustainable, healthy, and nutritious one. They are making plant-based meat from high-protein and GMO-free legumes, in flour form and mixing it with best ingredients known to their Mediterranean heritage like extra virgin olive oil, spices (thyme, basil, cumin, and more) and other natural ingredients.

Good Rebel Tech (their proprietary platform) is an intellectually protected platform, which unites the tech projects that bring competitive advantage towards category challenges: superior taste and nutritional density at lower COGs. The technologies they work on, include High Moisture Extrusion Technology, which enables them to create clean label long fibers structures (Alt. chicken), structuring and solidifying extra virgin olive oil to behave as a saturated fat analogue bringing the juiciness of traditional meat with 85% less of saturated fat, and evolving food design to improve the UX (User Experience) trough process-controlled microstructure design.


Problem they solve

  • Nutrition is the top-most priority for Heura and hence their strategy revolves around an efficient & scalable business model leveraging on more than a brand and breakthrough technology.
  • Their GRT tackles the lack of scientific understanding of ingredients interactions for formulation and desired sensory.
  • Replacing additives in food formulation to promote familiar and healthier foods along-with impact positive and scalable value chains, and drastically reducing COGS.


Why we believe

  • Heura Foods is an international multi segment company with +€30M Run rate and have raised +€32M of capital. Heura has highest MS in Europe in their category and leading the Spanish market with 25% MS. Also, their repeat rate is highest in the category with +50% (Higher than Impossible Foods).
  • Multiple IPs already in place and their proprietary Rocket technology, which is highly appreciated in the sector.
  • Team with a background of social mission driven entrepreneurs & focus on high protein content in Food alternative. Worldwide retailers include Carrefour, Auchan, Aldi, Waitrose, Monoprix & Food Service POS.


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